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But that's not all. Like Sundance and Slamdance, we plan to force our audiences to view commercials before each film presentation (much like Los Angeles movie audiences must sit through those illuminating and witty L.A. Times advertisements). But we'll take this concept just a little bit further. Not only will the audiences of Slumdance view your commercial (which can be up to, say, forty minutes long), but also a representative of Slumdance will be on hand to lead a sort of "cheer" for your company before each screening. Only when the audience has exhibited a sufficient amount of enthusiasm in repeating, for example, "I've tried the rest, and Acme products are the best!" will the screening be allowed to start. Extreme? Certainly. But your company deserves only the most innovative and imposing advertisement strategy, and we aim to give it to you.
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We have a novel solution to this problem. Instead of a positioning such as "The Underground Collective is proud to support Slumdance," we'll do the reverse: "Slumdance is proud to support the Underground Collective." While you are (of course) paying us a sponsorship fee, we'll make it look like it is we who are supporting you. And the Slumdance staff will be sure at key seminars and other events to say something like, "Oh yeah, we like to help out the Underground Collective as much as we can. They're really doing terrific, important work--and it's all from the heart, too."
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We can't claim this idea as an original Slumdance grift, as many festivals have been using it for years. But the good news is that nobody's caught on yet!
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